![\"\"](\"http:\/\/integrationtraining.co.uk\/blog\/wp-content\/uploads\/2011\/11\/logos.png\" "\\"logos\\"")
<\/a><\/strong><\/p>\n– What are you trying to achieve? Who do you want to\u00a0talk WITH?<\/p>\n
<\/p>\n <\/p>\n <\/p>\n Brand not Blah<\/strong><\/p>\n –\tBe consistent with content and with regards to who you are online<\/p>\n Service <\/strong>not Adverts<\/strong><\/p>\n – Be useful. WIIFThem<\/p>\n <\/p>\n Emotional not Dry<\/strong><\/p>\n –\u00a0 Be touching, funny, passionate, personal, informal, provocative, engaging, etc<\/p>\n Authenticity not BS<\/strong><\/p>\n –\u00a0 Be human, be honest. People can smell BS a mile off.<\/p>\n Conversional not Broadcast<\/strong><\/p>\n –\u00a0 Listen, respond, chat. Build relationships, connection and community<\/p>\n Responsive not Neglect<\/strong><\/p>\n – Be quick to engage<\/p>\n Linking not Isolation<\/strong><\/p>\n – Connect social media channels\u00a0 – e.g. FB, Twitter, Youtube, e-mail newsletter, website; and to other online networks, e.g. Choralnet.org, chat rooms, list-serves, etc<\/p>\n <\/p>\n Offline not (just) Online<\/strong><\/p>\n – promote social media offline – e.g. at gigs, word of mouth, posters<\/p>\n Resources<\/strong><\/p>\n Mark<\/strong> <\/em>– mark@integrationtraining.co.uk<\/a> – feel free to mail or call me<\/p>\n <\/strong><\/p>\n Peers<\/em>?<\/strong><\/p>\n – Who can you learn from in your sector? Take them for lunch and bring your lap-top this weekend<\/p>\n <\/strong><\/p>\n Twitter <\/strong><\/em><\/p>\n Tweetspinner – for auto follows and responses.<\/p>\n Our Twitter.<\/a><\/p>\n Tweetdeck<\/strong><\/em>– for managing large Twitter accounts<\/p>\n Facebook<\/strong><\/em><\/p>\n http:\/\/www.touchgraph.com\/facebook<\/a> Network analysis<\/p>\n various tools to add to page<\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a><\/p>\n<\/a>
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