{"id":254,"date":"2009-01-09T14:48:00","date_gmt":"2009-01-09T14:48:00","guid":{"rendered":"http:\/\/dev.wpdude.com\/test\/?p=254"},"modified":"2009-01-09T14:48:00","modified_gmt":"2009-01-09T14:48:00","slug":"marketing-and-leadership-seth-godins-tribes","status":"publish","type":"post","link":"https:\/\/www.integrationtraining.co.uk\/blog\/2009\/01\/marketing-and-leadership-seth-godins-tribes\/","title":{"rendered":"Marketing and Leadership &#8211; Seth Godin&#8217;s &#8220;Tribes&#8221;"},"content":{"rendered":"<p><a href=\"http:\/\/3.bp.blogspot.com\/_8vF1TTyV5ww\/SWX2ewqcd1I\/AAAAAAAABRA\/YfhQgnGkAoE\/s1600-h\/seth_godin.jpg\"><img id=\"BLOGGER_PHOTO_ID_5288904345735952210\" style=\"DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 400px; CURSOR: hand; HEIGHT: 260px; TEXT-ALIGN: center\" alt=\"\" src=\"http:\/\/3.bp.blogspot.com\/_8vF1TTyV5ww\/SWX2ewqcd1I\/AAAAAAAABRA\/YfhQgnGkAoE\/s400\/seth_godin.jpg\" border=\"0\" \/><\/a><\/p>\n<div>Seth Godin my favourite marketing guru <a href=\"http:\/\/blog.mixergy.com\/seth-godin-tribe\/\">talks about &#8220;tribes&#8221;<\/a> his latest big idea. What struck me watching this is that truly effective marketing involves leadership. Also that an ethical dimension naturally emerges &#8211; &#8220;for, not to&#8221; marketing, with passionate leadership, creativity and rebelliousness as necessities; and interruption, tradition and command and control leadership being left behind. Music to my ears &#8211; and about time! <\/div>\n<div>In <a href=\"http:\/\/en.wikipedia.org\/wiki\/Spiral_Dynamics\">spiral dynamics<\/a> terms this is the emergence of the green meme in business and marketing.<\/p>\n<p>It also dawns on me that I&#8217;ve been helping build a tribe for the last few years&#8230;.more soon. For now, I&#8217;ll just say I&#8217;m happy to be in Seth&#8217;s gang \ud83d\ude42<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin my favourite marketing guru talks about &#8220;tribes&#8221; his latest big idea. What struck me watching this is that truly effective marketing involves leadership. Also that an ethical dimension naturally emerges &#8211; &#8220;for, not to&#8221; marketing, with passionate leadership, creativity and rebelliousness as necessities; and interruption, tradition and command and control leadership being left behind. Music to my ears &#8211; and about time! In spiral dynamics terms this is the emergence of the green meme in business and marketing. It also dawns on me that I&#8217;ve been helping build a tribe for the last few years&#8230;.more soon. For now, <\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[1],"tags":[],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9xvDN-46","_links":{"self":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts\/254"}],"collection":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=254"}],"version-history":[{"count":0,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts\/254\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}