{"id":965,"date":"2010-09-10T15:16:21","date_gmt":"2010-09-10T14:16:21","guid":{"rendered":"http:\/\/integrationtraining.co.uk\/blog\/?p=965"},"modified":"2010-09-10T15:16:21","modified_gmt":"2010-09-10T14:16:21","slug":"the-business-of-poetry","status":"publish","type":"post","link":"https:\/\/www.integrationtraining.co.uk\/blog\/2010\/09\/the-business-of-poetry\/","title":{"rendered":"The Business of Poetry"},"content":{"rendered":"<p>Guest blogger and motivational coach and performance poet\u00a0Louise Taylor on business and poetry:<\/p>\n<p>&#8230;&#8230;&#8230;&#8230;.<\/p>\n<p><em> <\/em><\/p>\n<p><em>\u201cWithout leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.\u00a0 Gloria Steinem<\/em><\/p>\n<p><em><strong>Twisted River<\/strong><\/em><\/p>\n<p><em>Performance Poetry by Louise Taylor<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>A twisted river flows, <\/em><\/p>\n<p><em>it knows <\/em><\/p>\n<p><em>the way.<\/em><\/p>\n<p><em>Warmly wriggles <\/em><\/p>\n<p><em>over bare toes.<\/em><\/p>\n<p><em>Speeding flows <\/em><\/p>\n<p><em>wash stony beds<\/em><\/p>\n<p><em>Tossing, roaring<\/em><\/p>\n<p><em>torrents soaring<\/em><\/p>\n<p><em>up fishermen&#8217;s legs.<\/em><\/p>\n<p><em>Wade in <\/em><\/p>\n<p><em>to shouts of delight,<\/em><\/p>\n<p><em>at childhood swims <\/em><\/p>\n<p><em>in summer light.<\/em><\/p>\n<p><em>A twisted river flows, <\/em><\/p>\n<p><em>it knows <\/em><\/p>\n<p><em>no end.<\/em><\/p>\n<p>Poetry is not business and business is not about poetry. Yet as an art form business can learn much from it. Poetry requires an ability to communicate. Business, too, needs to tell its story in order to market its product and, most importantly, it needs to communicate on a human level to its staff, suppliers, and last but not least its customers.\u00a0 Above all, in a hard hitting economy where the Fear Factor can dominate thinking, businesses must remain creative to maintain a leading edge and have a clear and inspiring vision.\u00a0 Whilst price is always a factor, customer loyalty is not price led \u2013 it is about emotional engagement with a company.\u00a0 Hence performance poetry brings a veritable circus ring of skills from which business can learn.<\/p>\n<p><a href=\"http:\/\/integrationtraining.co.uk\/blog\/wp-content\/uploads\/2010\/09\/poetry.jpg\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1016\" title=\"poetry\" src=\"http:\/\/integrationtraining.co.uk\/blog\/wp-content\/uploads\/2010\/09\/poetry.jpg\" alt=\"\" width=\"300\" height=\"132\" \/><\/a><\/p>\n<p><em>INTUITION, IMAGINATION AND INSPIRATION<\/em><\/p>\n<p>Performance poetry, as the name implies, is written for the stage not the page.\u00a0 As an art form it is the entrepreneur of the spoken word.\u00a0 It has a freer form, flows, leaps, raps and hip hops.\u00a0 Its style mirrors the mind and emotions of the successful entrepreneur, who must retain the capacity to adjust, adapt, and take risks, to be inspirational and creative.\u00a0 By inviting performance poetry into the arena a company not only learns the value of these skills, but also an ability to articulate with language that emotionally engages rather than distances and dehumanises.<\/p>\n<p>Teeming e-mails and nihilistic twitters, that are mere crumbs from the banqueting table of human communication, ensure that our minds become so cluttered we become discombobulated. In an attempt to decipher at the speed of the web we cease to listen. In fact we can\u2019t.<\/p>\n<p>More than 60 per cent of communication is non-verbal.\u00a0 Is it any wonder that communication and interaction end up in disarray?\u00a0 All too often, business language can deteriorate into insular jargon, lacking emotional engagement, let alone clarity of meaning where it is most needed.\u00a0 Far from motivating staff, it can lead to undermining, blocking the free flow of interaction, inspired management and acknowledgement.<\/p>\n<p>In the business of poetry you learn to eliminate unnecessary fogging words and craft a story with the minimum of words. Its performance provides confidence building and communication skills, since you will need to use your intuition, imagination and inspiration to create it.\u00a0 These are also vital tools in managing the fear factor, focusing on business growth and, most importantly, motivating staff in an economic climate that needs to be seen as challenging not fire fighting.<\/p>\n<p>Listening to a performance poet also fires the imagination. Where we listen from is central to our interactions and dialogue.\u00a0 Listening from our own cluttered minds and anxious focus we cease to be engaged with the person or people with whom we are in communication.\u00a0 This is why \u201cPoetry Matters\u201d because without it we cease to dream.<\/p>\n<p><em>LISTENING, LAUGHTER AND EMOTIONAL ENGAGEMENT<\/em><\/p>\n<p>To write performance poetry requires emotional engagement with oneself and others, for its aim is to bring the audience into the world of the poet. It also requires humour, which is a vital tool of successful leadership and an integral part of human nature.\u00a0 By observing life poetically, we can often find the humour in the most banal as well as the most tragic of situations and carry ourselves forward.\u00a0 Laughter is a great stimulator of endorphins.\u00a0 Without it we become stuck in a hamster wheel.\u00a0 The hamster has an advantage over us \u2013 it knows it\u2019s a hamster and is doing what hamsters do best \u2013 running round in circles.<\/p>\n<p>It needs an artist\u2019s eye of the world to see both the minutiae of paperclips and the bigger issues of passion, death and rock n\u2019 roll! By learning to view business and its challenges metaphorically and with humour, it becomes possible to focus in an entirely new and revitalised way.\u00a0 A paperclip can be just a paperclip to a business mind.\u00a0 To the creative mind it can inspire new ways of exploring problems, like viewing staff difficulties. It may indeed be a metaphor for clipping words together to ensure that they do not fall by the wayside, but are filled with attention- motivating thoughts.\u00a0 So too, the volatility of markets and downturns might be viewed as existential death experiences from which much can be learnt about leadership.<\/p>\n<p>Through performance poetry the mind is moved from the urgency of the next meeting, sales targets, and profit margins to a place of ease, release and new thinking, moving from the past and the future into the moment to listen in new ways.\u00a0 This is why \u201cPoetry Matters\u201d for the moment is all there is.<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p><em>Louise Taylor of Taylor Motivation is a Creative Dynamics motivational coach and performance poet with more than 30 years of business and arts experience. \u00a0 To learn more about how Poetry Matters motivational talks and coaching can build business confidence and improve performance call her on 07772 464672 or e-mail for a copy of her marketing story: enquiries@taylormotivation.co.uk<\/em><\/p>\n<p><em>Performance Poetry works better when spoken aloud \u2013 so share this with someone \u2013 communicate creativity\u2026\u2026<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>Shout the Sun<\/em><\/p>\n<p><em>(inspired by Liam, aged 12)<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>by Louise Taylor, Performance Poet<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>When life is tough<\/em><\/p>\n<p><em>And full of stuff<\/em><\/p>\n<p><em>Not wanted<\/em><\/p>\n<p><em>Scheme a dream<\/em><\/p>\n<p><em>Hullabaloo<\/em><\/p>\n<p><em>Yip Yap<\/em><\/p>\n<p><em>Rip Rap<\/em><\/p>\n<p><em>Twist and shout<\/em><\/p>\n<p><em>There\u2019ll be no doubt<\/em><\/p>\n<p><em>You\u2019ll win through<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>When you\u2019re stuck<\/em><\/p>\n<p><em>In a rut<\/em><\/p>\n<p><em>With a belly<\/em><\/p>\n<p><em>Full of jelly<\/em><\/p>\n<p><em>That turns you inside up<\/em><\/p>\n<p><em>Take a drop of joy<\/em><\/p>\n<p><em>Become your favourite toy<\/em><\/p>\n<p><em>Leap and lark<\/em><\/p>\n<p><em>From dawn til dark<\/em><\/p>\n<p><em>Look up not down<\/em><\/p>\n<p><em>Be the clown<\/em><\/p>\n<p><em> <\/em><\/p>\n<p><em>Wander barefoot in the sand<\/em><\/p>\n<p><em>Feel the fun inside your hand<\/em><\/p>\n<p><em>Plick pluck it<\/em><\/p>\n<p><em>Tuck it<\/em><\/p>\n<p><em>Under your chin<\/em><\/p>\n<p><em>Take a break<\/em><\/p>\n<p><em>Be a snake<\/em><\/p>\n<p><em>Wiggle your toe<\/em><\/p>\n<p><em>Then let go<\/em><\/p>\n<p><em>Shout the sun<\/em><\/p>\n<p><em>Be your fun!<\/em><\/p>\n<p><em>Sparkle star on the beach<\/em><\/p>\n<p><em>Nothing is ever out of reach.<\/em><\/p>\n<div><em><br \/>\n<\/em><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Guest blogger and motivational coach and performance poet\u00a0Louise Taylor on business and poetry: &#8230;&#8230;&#8230;&#8230;. \u201cWithout leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning.\u00a0 Gloria Steinem Twisted River Performance Poetry by Louise Taylor A twisted river flows, it knows the way. Warmly wriggles over bare toes. Speeding flows wash stony beds Tossing, roaring torrents soaring up fishermen&#8217;s legs. Wade in to shouts of delight, at childhood swims in summer light. A twisted river flows, it knows no end. Poetry is not business and business is not about poetry. Yet as <\/p>\n","protected":false},"author":2,"featured_media":1016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[686],"tags":[1092,1174,1372,1409,1432,1461,1477,1603],"jetpack_featured_media_url":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-content\/uploads\/2010\/09\/poetry.jpg","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9xvDN-fz","_links":{"self":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts\/965"}],"collection":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=965"}],"version-history":[{"count":0,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/posts\/965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/media\/1016"}],"wp:attachment":[{"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.integrationtraining.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}