The following is taken from a worksheet for a social media training I did with a London charity recently and outlines the principles of effective social media use for organisations:
– What are you trying to achieve? Who do you want to talk WITH?
Brand not Blah
– Be consistent with content and with regards to who you are online
Service not Adverts
– Be useful. WIIFThem
Emotional not Dry
– Be touching, funny, passionate, personal, informal, provocative, engaging, etc
Authenticity not BS
– Be human, be honest. People can smell BS a mile off.
Conversional not Broadcast
– Listen, respond, chat. Build relationships, connection and community
Responsive not Neglect
– Be quick to engage
Linking not Isolation
– Connect social media channels – e.g. FB, Twitter, Youtube, e-mail newsletter, website; and to other online networks, e.g. Choralnet.org, chat rooms, list-serves, etc
Offline not (just) Online
– promote social media offline – e.g. at gigs, word of mouth, posters
Mark – firstname.lastname@example.org – feel free to mail or call me
– Who can you learn from in your sector? Take them for lunch and bring your lap-top this weekend
Tweetspinner – for auto follows and responses.
Tweetdeck– for managing large Twitter accounts
http://www.touchgraph.com/facebook Network analysis
various tools to add to page
Also videos on social media – search “Beth Kanter” for example
If your organisation is interested in how our training can help in your workplace then call us on (+44) (0) 1273 906828 .
Receive monthly newsletter for more articles like this and for free tips and news of events please click on the link below.