Brief
Make and upload a short video promoting the services of business training company Integration Training to a target market. The video should be funny/useful/surprising/touching enough to “go viral” and receive a large number of views on Youtube. The purpose of this project is both to promote our services to people who may buy them and secondarily, to benefit our search engine rankings.
Target Market
The video is designed to appeal to HR and training managers in large and medium sized companies, primarily in the UK. The demographic of this group is 70% female with an average age of 40 (with wide variance). These are the people that buy our services and we would love it if they would enjoy the videos and send them to colleagues.
Conditions of Entry
Videos may be just pictures and text or actual videos.
All videos must:
- be complete and uploaded on Youtube by Nov 15th
- include a a link back to www.integrationtraining.co.uk in the video description, have relevant keywords listed and the Integration Training website and contact details shown on video
- be on one of the following subjects (preferably using the keywords suggested in title):
stress management, work stress, stress at work, stress management training
business training
management, management training
team building, team development, building a team
time management, time management training, time management courses
business coaching
communication training, conflict resolution training, confidence training, emotional intelligence training
leadership, leadership training
– respect copyright laws
Example of Ideas
(all up for grabs and to start you thinking…)
– Someone going crazy and smashing up a computer then a page asking, “stressed? stress management training available from Integration Training”
– Best/worst ever movie leaders
– businessmen being trained like dogs, then “for effective, dignified and non canine business training visit www.integrationtraining.co.uk
Criteria for judging
Judging will take place on 15th Dec and the prize given immediately. We will largely be judging on how many hits and comments a video has received, though we will also be looking out for foul play in this regard and considering how many of the hits are likely from our target market. Our style is pretty human, edgy and creative so videos don’t have to be safe/corporate as long as they are legal and paint the company in a generally positive light.
If no entrant gets more than 2000 hits or is not deemed to be of sufficient quality no prize will be given. If entrants are of good quality (and we fully expect this) one overall I-Pad winner will be chosen and any runners up that we use on the Integration Training website will also get £50.
Further Information
We are happy to hear from entrants who want more information – 07762 541 855
Good luck and have fun, the sooner you make a video the more hits it can get before the judging date.
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Mark Walsh
Please note, we don’t expect professional film-makers to enter, or even film students with expensive equipment to spend lots of their time, just creative people willing to spend a few hours experimenting.
All the best,
Mark
Mark Walsh
Like it Chris 🙂
chris tero
Morph style animation of someone getting up in the morning, leaving their heart in a basket by the front door, with just their brain going to work in a taxi (the body)Left side much larger and throbbing! Brains go to meetings in their taxis getting more unbalanced. Meanwhile heart is left at home whimpering gently and slowly withering. This lost soul needs some integration!